Posts tagged ‘Tourism’
Worldwide tourism exponential growth (+276% international travellers in 30 years) leads European cities to face an increasing number of visitors and crowded spots, thus disturbing the tourism model and its public perception. During last European Cities Marketing meeting in Gijón this month, European cities discussed how to regulate visitors’ flows without destroying what made a city attractive at first: its uniqueness!
Keynote speaker, Stephen Hodes, co-founder and partner at LAgroup, particularly captured the audience attention regarding development of worldwide tourism and set the context. From 1980 to 2010, the number of international travellers worldwide has grown from 250 to 940 million and by 2030 this figure will double. While managing the growth of crowded touristic cities, several possible solutions were suggested throughout the day: quotas, creation of new attractions to spatial dispersal, temporal dispersal, limitation in hotel growth, pricing and ticketing of former free attractions… In order to face this challenge, Amsterdam came up with its new campaign to give tourists reasons to go out of the city, highlighting 16 characters to improve the product. And to market Amsterdam abroad, a layer of 6 themes was introduced.
Positive perception of cities is what brings results, Gijón Ambassadors programme showcased by Carolina García, Convention Bureau Coordinator at Gijón Visitors & Convention Bureau, is a good example. The “Inhabitants as ambassadors” programme consists in celebrities born in Gijón singing praises of their hometown. Several surveys show that the credibility and welcoming nature of Gijón citizens is what people appreciated the most during their stay. ECM members experienced this convivial nature during their stay in Gijón thanks to Gijón Visitors & Convention Bureau’s hospitality.
Five member cities: Aarhus, Amsterdam, Barcelona, Bruges and Dubrovnik outlined their different experiences in terms of managing visitors flows in conjunction with their sizes, their environments, etc during the afternoon dedicated to best practices sessions.
Speaking about the meeting theme, Ignasi de Delàs, European Cities Meeting President, said: “Exchanges between members are at the heart of European Cities Marketing and this meeting was no exception with presentations and case studies on how cities handle visitors’ flows. It’s obvious that cities need tools to regulate tourism impact and avoid coexistence problems”
The next ECM meeting will take place in Turin, June 3-6, 2015 and the theme will be “Creating the city – how events and infrastructure projects can change the image”.
Source: European Cities Marketing
Buy2Greece.com – Sabre signs technology agreement with HNA Hotels & Resorts
Sabre Corporation , a global technology provider to the travel and tourism industry, has signed a comprehensive technology agreement with China-based HNA Hotels & Resorts. Sabre Hospitality will serve as HNA’s primary technology provider for its critical operations and marketing systems, including the Sabre SynXis central reservations system and Sabre Guest Connect Booking Engine.
HNA also will leverage Sabre’s full complement of distribution channels. HNA officials selected Sabre Hospitality Solutions because of its broad portfolio of seamlessly integrated software, which solved HNA’s primary challenge of having multiple, unrelated systems across their properties. “Sabre has solid, proven technology and a rich history of delivering innovative solutions to the travel industry,” said John Kidd, president of HNA Hospitality Group. “Sabre was the best choice because of its best-in-class solutions that are aligned to our growth strategy.”
With two properties already outside of China, HNA will continue its international expansion. Sabre plans to play a pivotal role with HNA to help them achieve their growth goals. “Our unrivaled portfolio of integrated solutions will provide HNA with the tools they need to increase revenue, improve operational efficiency and enhance the end-to-end guest experience,” said Alex Alt, president and general manager of Sabre Hospitality Solutions. “The unique combination of Sabre’s global reach to travelers combined with unparalleled marketing expertise will enhance and strengthen HNA’s continued expansion efforts.”
Greece and China will launch a task force to strengthen the tourism ties between the two countries; it was decided on 17 February in Athens during a meeting between Greek Tourism Minister Olga Kefalogianni and the new Chinese Ambassador to Athens Zou Xiaoli.
During the meeting, it was agreed to organize a Greek-Chinese Syposium on tourism issues in Athens this year with representatives of the tourism sector from both countries.
The visa requirements of Chinese citizens wanting to travel to Greece were discussed. The Greek tourism minister referred to actions launched by Greece to simplify the entry procedures for citizens from third countries.
In regards to the language barrier, Mrs. Kefalogianni informed that spcial signs in the Chinese language were planned to be installed in specific tourism sites in Greece. The certification of tour guides for Chinese tourists was also discussed.